Does Santa need Big Data?

Lauren Toulson
2 min readDec 24, 2020
Photo by Caleb Woods on Unsplash

With our ever-growing population, today there are around 2.2 billion children on the planet, which has more than doubled in the last century. But how can Santa keep up with all these wish lists?

Photo by Jorge Dominguez on Unsplash

Language-processing algorithms can process the letters sent to Santa and add items to a database of gifts to be made ready for Christmas. With big data, he can keep a database of all the children in the world, containing relevant information about their tastes and wishes through their online search histories and social media accounts, as well as their wish list once it has been received. His algorithm can parse the database of search results to provide a ranked prediction of each child’s most preferred gifts — making these results even better is his years of intuitive experience about gift preferences, he can work alongside the algorithm to provide the best Christmas ever, even with a growing population!

Big data collected from previous years will also allow Santa to supplement the child’s wish list with extra surprises — What do children normally like if they ask for a toy car? The database will provide the most popular gifts received together.

Big data will also mean more efficient running of the elf workshop — a detailed database can keep track of what items have been made and sort gifts into bags based on delivery location; a system that will work regardless of growing demand, allowing the Elves to focus on other Christmas tasks!

Photo by Sheri Hooley on Unsplash

Merry Christmas from Digital Bucket Company

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Lauren Toulson

Studying Digital Culture, Lauren is an MSc student at LSE and writes about Big Data and AI for Digital Bucket Company. Tweet her @itslaurensdata